Replica Digital Print & Copy
Located on Miramar Road, we are the answer to all of your printing and copying needs in San Diego.
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When Will You Need Business Cards?

Blank business cards

Business cards may just be small pieces of paper, but that can have a big impact on your bottom line. The business card is often the first item a potential client or customer receives from you, so it’s your first opportunity to make a strong, positive impression. After you have a large batch of business cards printed up, get in the habit of carrying a few dozen on your person at all times. After all, you’ll never know when you need to hand a few out. Below is a look at some of the most common instances when professional-quality business cards will come in handy.

Networking Events
Conferences, business summits, and professional luncheons are excellent networking events, so make sure you always go in with a few dozen business cards to hand out to prospective clients or partners. Just make sure you design a great looking business card if you want to give clients a great first impression.

Professional Expos
Whether you are attending an expo or manning a booth, business cards are almost a currency at professional expos and trade shows. Instead of writing down your number on a napkin or on the back of a program guide, hand a prospective client a sharp business card and make the strongest possible first impression.

Anytime and Anywhere
The truth is, there’s never a bad time to have a few business cards in your pocket. You never know who you’ll meet or where the opportunity will strike to pitch your product or service. Business cards can even come in handy if you simply want to give someone your contact information in a hurry.

If you need great looking business cards, contact Replica Digital Print & Copy of San Diego. We offer same-day turn around printing services, and our printing experts can help you design a stylish, eye-catching design on your new business cards. Contact us online or call us at (858) 457-9500 to learn more about our printing services.


How to Choose the Right Color for Your Business Logo

coloured swatches book

Company logos may be small, but they are anything but insignificant. Your logo is the face of your brand, and it communicates many things about your business. All of your posters, packaging, and printed materials will bear it, so the design is crucial. Although many things go into drawing up the perfect logo, color stands out as one of the most important factors. How can you select the perfect colors for your company logo? These tips will help.

Put Color in Context
There’s no such thing as a good color or a bad color. There are only colors that work well with your product and those that don’t. For instance, purple may be a great color for nail polish, but it isn’t a popular color for cars. The colors you choose should fit the context of your product. Concentrate on acceptable colors for your product when you’re designing your logo. You don’t have to go completely literal with your interpretation, but try to stay within a family of colors that matches your product contextually.

Consider Color Meanings
All colors communicate some kind of mood or meaning, so don’t choose colors that send the wrong message about your services or products. If you’re trying to convince customers that your accounting business is serious and trustworthy, neutral or primary colors will be better logo choices than funky or bright ones. On the other hand, if you want your customers to see your cake decorating business as creative, going with unusual colors could be a smart choice.

Think of Printing
Your logo should print well in a variety of sizes. When you have a design, ask a commercial printer to do color copies for you in a number of sizes so you can be sure it is readable and appealing both when it is small and when it is large.

Trust Replica Digital Print & Copy with all of your digital printing and copying needs. We provide a full range of digital copy and print services, as well as binding, laminating, and more. Learn more about our San Diego commercial printing store by calling (858) 457-9500. 


Networking Tips for Professionals

Networking and learning - Business Seminars

The old adage goes that it isn’t what you know, but who you know, that matters. When it comes to generating new leads for your business, this may just be the case. Networking is an essential part of building a business and maintaining a brand, but it doesn’t always come easily. How can you enter the floors of a trade show or a local business meet-up and walk away with meaningful connections? Having the right marketing collateral helps get any conversation rolling, so working with a commercial printing company before the event is necessary. These tips will also help.

Arrive Early
Showing up fashionably late is not a good strategy for a networking event. When you get there early, you have the benefit of talking to people while the room is calm and quiet. Getting to a networking event late makes it harder to approach people, since everyone will have naturally migrated into groups that can be hard to penetrate. Show up early so you can establish your presence in the room.

Don’t Lead with Your Sales Pitch
Networking is about building personal relationships that lead to business relationships. When you approach someone and launch directly into your sales pitch, you lose the opportunity to build that personal connection that could turn the person into a client. Start with small talk and let the conversation flow naturally to a discussion of business. The time you spend making the other person feel valued as an acquaintance will send a message that he or she will also be valued as a customer.

Follow-Up
You should be sure to both hand out and collect business cards at the event, but the real work comes the following day. Don’t let those leads dry up. Go through the cards you collected and send an email to each person, reminding him or her of your conversation. Offer your services if appropriate or simply leave the door open to future communication.

Replica Digital Print & Copy in San Diego can help you prepare for your next networking event with our digital printing and copying services. Let us handle all of your commercial printing needs, from poster printing to business cards. Find out more by calling (858) 457-9500.


Strategies for Marketing Your Home Business

When your business is located at home, staying visible to your customers is always a challenge. However, you don’t have to lose the marketing game to your competitors. The trick is to use savvy strategies to boost your business’ presence.

Watch this video to get some tips on successfully marketing your home-based business. You should never miss a networking opportunity that could help potential customers and the business community learn about your services. Signs, flyers, posters, and other visual advertisements can stand in when you’re not there in person, so be sure to find a good color printing company to rely on.

Replica Digital Print & Copy of San Diego can get you the printed materials you need at a price that fits your company’s budget. Find out more about our color prints and copies by calling (858) 457-9500. 


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