Replica Digital Print & Copy
Located on Miramar Road, we are the answer to all of your printing and copying needs in San Diego.
858.457.9500

Marketing Ideas for Small Businesses

Woman standing outside florist

If you have a small business, then effective marketing is your key to competing. You may not have the same budget as bigger companies, but that doesn’t mean your marketing has to fall short. Simple, cost-effective strategies are the key to success. From printing well-designed promo materials people want to keep to becoming a leader in your local community, marketing doesn’t have to break the bank. Try these techniques to make your business more visible.

Give Away Branded Materials
If you want potential customers to remember your name, give them something to take home with them. Flyers might get lost or thrown away, so think outside the box and choose something that people will actually want to hang on to. Design some standout posters and have them digitally printed for giveaways at events. Print cards offering discounts or other promotions. Every time you put your business’ name in someone’s hand, your business wins.

Get Involved
Look for ways to get involved in your local community to establish a presence for your small business. It can be surprisingly affordable to sponsor activities for a local non-profit or to become a sponsor for popular local events. Join local business groups and attend networking events, and be sure to seize opportunities to do presentations at business events. If no relevant events exist in your area, start your own.

Help Other Businesses
Not all other businesses are competition. Be willing to lend a helping hand, and you might be surprised how much business flows in your direction. Answer questions from fellow business owners, and do favors when you can. Your payback will be increased visibility and more referrals.

At Replica San Diego, we make marketing affordable with quality digital printing for all of your business materials. Our fast printing and copying services are ideal when you need brochures, reports for meetings, posters, and more. Find out more about why you should use our San Diego printing shop for your business needs by calling (858) 457-9500. 


Essential Tips for Your Business Card Design

Business cards templates

If you want to be successful at networking and pitching your services, then a good business card is a must. Business cards are small, but their importance isn’t. A great card will help you stand out in a crowd and draw new customers to your door. A less-than-thrilling design will lead to you getting lost in the shuffle. Everything from the quality of your paper to the quality of your printing counts when it comes to business cards. Here is what you need to know.

Choose Paper Wisely
A flimsy business card sends the wrong message about your business. Skip low-quality paper and get your cards printed on stock. Heavier stock is always better—it communicates that your business is solid and professional. Of course, the heavier the stock, the more expensive it is. Talk to your printing company about the types of stock they offer and get their recommendations. An experienced printer can help you balance quality and budget.

Select the Right Content
It’s tempting to cram your business card full of information about your qualifications and services, but it is best to streamline the content on your card. Overfilling your card with information will make it difficult to read. White space is a good thing in card design, so use it. Stick to the basics, like your name, company name, position, and contact information. Social media handles are also acceptable in some cases. 

Stick to Company Colors
Business cards don’t have to be plain white or beige, but try to choose colors that complement your brand. If you’re set on a specific color that doesn’t match your company’s look, incorporate that color as an accent alongside selections from your company’s branding palette.

It’s also important not to skimp on the printing of your cards. Get professional-quality digital printing at Replica San Diego for all of your needs, from business cards to posters. We offer quality digital printing and copying for jobs both large and small. Call our San Diego printing shop today at (858) 457-9500 to learn more about our services.


How to Make an Impact with Your Business Card

Your business card is an all-important tool for making and fostering connections and growing your business. It is crucial to strike the right balance of information and design for your card to be effective. What is the right approach to creating a business card?

Watch this video for tips on business card design. Ensure your card has all of the pertinent information about what you do and how to contact you. Although you don’t want a card that is difficult to read, you also don’t want one that is too plain. If your card isn’t memorable, chances are that you won’t be, either.

Let Replica San Diego help you get the perfect business card to make an impact. Our digital printing and copying company offers same-day turnaround. Find out more by visiting our website or calling (858) 457-9500.


A Look at How Color Laser Printers Work

Color Laser Printers

Color laser printing quickly creates crisp visual images with vibrant colors. Laser printing is a great choice for everything from flyers to folders. If you’re a business owner, then you know how valuable laser printing can be when you’re creating your marketing materials, but did you ever wonder how laser printers work?

With most laser printers, each page runs through the printer four times—one time each to print black, yellow, cyan, and magenta. The printer utilizes different combinations of these colors to create shades and tones. With some printers, each color has its own toner and developing unit, while other printers work by applying color to plates and then transferring it to the paper. Still other color laser printers have a separate printer unit for each color.

When you need color printing, turn to Replica San Diego. No printing job is too large or too small for our commercial printing store. Find out more about our services by calling (858) 457-9500.


A Look at Your Document Binding Options

Document Binding Options at Replica San Diego

When you print a book or report for your business, the binding is the finishing touch. Even the most vibrant color printing job won’t save a document from looking sloppy if you don’t bind it correctly. At Replica San Diego, we offer a range of binding options for your printed materials, so you can select the perfect one for your project. Here is a look at some of your choices.

Coil/Spiral Bind
This kind of binding makes your report look much like a notebook. It is ideal for large reports because it always lies flat. Because it is flat when it is opened, it is also good for projects in which people may need to take notes. Spiral binding works well when your project is an odd size. This is the most popular type of binding because it works well for so many different types of projects.

VeloBind
If you want your project to look like a book, choose VeloBind. VeloBind uses hard, plastic edges to keep your project intact. Lawyers and financial officers most often use this kind of binding. The reason VeloBind is so popular for things like legal briefs and financial reports is that it makes documents easy to file and mail and because it is difficult to tamper with. Removing pages from a Velo-bound project is hard to do, and the missing pages will be easy to spot.

Tape Bind
If you’re looking for a simple kind of binding, choose a tape bind. Cloth adhesive tape holds papers together. Tape binds are popular for things like lab manuals. Note that with this binding, the project won’t lay flat when you open it. Tape binding only requires one step, so it is a great choice when you have a pressing deadline.

When you’re ready to have your project printed, discuss all of your binding options with Replica San Diego. We can help with all of your commercial printing needs, including color copies, poster printing, and more. You can find out more by calling our San Diego store at (858) 457-9500.


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