Replica Digital Print & Copy
Located on Miramar Road, we are the answer to all of your printing and copying needs in San Diego.

Design Ideas for Your Business Logo

Design Ideas for Your Business Logo

Your business logo is your company’s calling card, so designing one that stands out is crucial. Remember that your logo will go on all of the marketing materials that you print, so it should be one that easily translates to a variety of different items, from your business cards to your signage. Your logo should also look good in both black and white and color printing. As you go to work on your logo, here are some design ideas to keep in mind.

Incorporate Your Name
There are some abstract company logos that are very effective—think of Nike’s swoosh—but these are few and far between. If you’re just building your business, having a logo that doesn’t incorporate your name or the name of your product means you will have to spend additional money educating people about the image. Including your company’s name in your logo gives it extra power as a promotional tool.

Keep It Simple
It can be tempting to develop an intricate logo design, but remember that your image needs to be functional above all else. Simple, easy-to-read logos are more effective than ones that are aesthetically pleasing but bury your company’s name. In addition, complex logos don’t translate well to printing, particularly on very small or very large items. Your logo won’t serve its purpose if it is difficult to read.

Leave It Alone
Once your logo is designed, don’t make changes. If you change your logo, you are essentially starting your marketing campaign over from scratch. The cost of re-educating your customers about your new brand identity will outweigh the benefits you reap from your logo overhaul. Changing your logo can also have negative effects on brand perception, as happened to Tropicana. The company lost a fifth of their sales within weeks of redesigning their logo.

When your logo is ready, let Replica San Diego handle all of your black and white or color printing jobs. We do poster printing, color copies, digital printing, and more. For pricing or information about our printing work, please call (858) 457-9500. 

Marketing Tips for Your Business

To build your brand, you have to craft an image. Your printed materials are the front line of this brand messaging. This video explains some of the things you can do with these materials to market your business.

In this video, you’ll hear marketing tips for restaurants that can apply to nearly any business. Your business’ brand starts with the small things you print, like business cards. From there, everything from menus and stationery to signage all sends a message about what your business is to potential clients.

Let Replica San Diego help you get the printing right for your business. Our color digital and black and white printing services deliver professional results every time. Learn more by calling our San Diego printing shop today at (858) 457-9500.

Ideas for Effective Poster Design

Effective Poster Design

Though digital media appears to have taken over numerous aspects of modern business, a well-designed poster can still make quite an impact. Putting up a poster in a public transit hub can maximize your brand’s exposure and ultimately help boost your bottom line. However, a poorly designed posted may have the opposite effect. Here are a few pieces of advice to keep in mind when designing an elegant poster for your organization:

Keep It Simple
Though you may have a lot you want to say to your customers, it’s best if you keep your message fairly simple. After all, not many people will look at your poster for longer than 10 seconds. Instead of advertising several products, consider conveying one clever concept that will draw viewers in and make them curious about your business. Make sure your company’s logo and website are prominently displayed on the poster.  

Know Your Audience
Knowing your audience is important for designing an attractive poster and for general business success. You probably have a decent idea of which demographics your customer base represents. For your poster to be effective, make sure it appeals to these groups, or at least doesn’t alienate them. You can always create a poster design that appeals to new demographics—just don’t forsake your current loyal customers in the process.

Mind the Competition
Most of your business decisions should be made with your competition in mind, and designing a poster is no exception. Make sure your proposed poster designs aren’t too similar to those of your competition, or else you might risk looking like a copycat. A poster is also a good opportunity to poke fun at your competition—just make sure you aren’t infringing on any of their copyright material.

Call Replica San Diego at (858) 366-4746 for all your poster printing needs. We’ve been helping San Diego businesses with their printing materials for over 16 years. Visit our website to learn more about how our commercial printing services can help spread the word about your business.

Understanding the Basic Types of Logos

Though the quality of your products or services is very important, how customers perceive your business can also have a huge impact. One great way to connect with the public is to design an elegant and recognizable logo.

This video offers a close look at three different kinds of logos. Typographic logos are comprised of words, while symbolic logos are symbols without text. Most organizations have a combination of symbols and text for their logos. Some companies start out with combination logos, and transition to symbolic logos as their brand becomes more recognizable.

Once you design your organization’s logo, let the commercial printing experts at Replica San Diego bring it to life. We’re proud to lend our digital printing expertise to help support San Diego businesses. Call (858) 366.4746 if you have any questions.

Building a Better Business Trip [INFOGRAPHIC]

If you’re in business, it’s likely that a big part of your job involves traveling to build client relationships and attract new customers. To get the most out of any business trip, preparation is key. Along with packing the right clothes, it’s essential that your travel bags are filled with everything you need to do business. Business cards, flyers, color presentation aides, and other printed materials are important travel companions. Replica San Diego explains how to make your business trips more productive in this infographic. We do last-minute printing and are open late seven days a week for all of your commercial printing needs. You can even email us your documents and let us print while you work. Please share this info with your co-workers to help end workplace panic over last-minute printing jobs.


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