Replica Digital Print & Copy
Located on Miramar Road, we are the answer to all of your printing and copying needs in San Diego.

What Is Marketing Collateral?

Pen and Magazines

To effectively sell your product or service, you need to provide basic information to customers when they need it. Not being able to provide easy access to this info on demand could cause you to lose clients. The answer is marketing collateral. Marketing collateral makes it easier for you and your employees to communicate your business’ services and objectives to clients, potential investors, and the media.

Marketing collateral simply refers to printed material that explains your products or services. These items may include brochures about your business, sales sheets, press releases, and newsletters. Marketing collateral materials aren’t just convenient for people who need facts about your business. They also help you control your marketing message and create a seamless presentation of your business’ story.

Marketing collateral constantly needs to be reproduced and updated. Replica Digital Print & Copy can help. We offer digital printing, copying, and binding services in San Diego, and will help you get the exact materials you need. Find out how we can make your marketing more effective by calling (858) 457-9500.

Situations That Require a Notary Service

businesswoman stamping document

Notaries play an important role in executing legal documents. Replica San Diego is pleased to offer convenient notary services to our clients. Please note that you must appear in person with identification to have a document notarized and that San Diego county law prohibits notarizing documents with blank spaces.

There are several different occasions when you may have the need for a notary. We can notarize leases, contracts, and certificates. We can also notarize affidavits for use in court cases. Simply bring your documents into our San Diego location for review, and we can usually notarize them on the spot.

Offering notary services is just one of the ways Replica San Diego can help your business. Trust us with all of your digital printing and copying needs, from binding for reports to printing posters and laminating. Learn more about what we do by calling (858) 457-9500. 

Marketing Ideas for Small Businesses

Woman standing outside florist

If you have a small business, then effective marketing is your key to competing. You may not have the same budget as bigger companies, but that doesn’t mean your marketing has to fall short. Simple, cost-effective strategies are the key to success. From printing well-designed promo materials people want to keep to becoming a leader in your local community, marketing doesn’t have to break the bank. Try these techniques to make your business more visible.

Give Away Branded Materials
If you want potential customers to remember your name, give them something to take home with them. Flyers might get lost or thrown away, so think outside the box and choose something that people will actually want to hang on to. Design some standout posters and have them digitally printed for giveaways at events. Print cards offering discounts or other promotions. Every time you put your business’ name in someone’s hand, your business wins.

Get Involved
Look for ways to get involved in your local community to establish a presence for your small business. It can be surprisingly affordable to sponsor activities for a local non-profit or to become a sponsor for popular local events. Join local business groups and attend networking events, and be sure to seize opportunities to do presentations at business events. If no relevant events exist in your area, start your own.

Help Other Businesses
Not all other businesses are competition. Be willing to lend a helping hand, and you might be surprised how much business flows in your direction. Answer questions from fellow business owners, and do favors when you can. Your payback will be increased visibility and more referrals.

At Replica San Diego, we make marketing affordable with quality digital printing for all of your business materials. Our fast printing and copying services are ideal when you need brochures, reports for meetings, posters, and more. Find out more about why you should use our San Diego printing shop for your business needs by calling (858) 457-9500. 

Essential Tips for Your Business Card Design

Business cards templates

If you want to be successful at networking and pitching your services, then a good business card is a must. Business cards are small, but their importance isn’t. A great card will help you stand out in a crowd and draw new customers to your door. A less-than-thrilling design will lead to you getting lost in the shuffle. Everything from the quality of your paper to the quality of your printing counts when it comes to business cards. Here is what you need to know.

Choose Paper Wisely
A flimsy business card sends the wrong message about your business. Skip low-quality paper and get your cards printed on stock. Heavier stock is always better—it communicates that your business is solid and professional. Of course, the heavier the stock, the more expensive it is. Talk to your printing company about the types of stock they offer and get their recommendations. An experienced printer can help you balance quality and budget.

Select the Right Content
It’s tempting to cram your business card full of information about your qualifications and services, but it is best to streamline the content on your card. Overfilling your card with information will make it difficult to read. White space is a good thing in card design, so use it. Stick to the basics, like your name, company name, position, and contact information. Social media handles are also acceptable in some cases. 

Stick to Company Colors
Business cards don’t have to be plain white or beige, but try to choose colors that complement your brand. If you’re set on a specific color that doesn’t match your company’s look, incorporate that color as an accent alongside selections from your company’s branding palette.

It’s also important not to skimp on the printing of your cards. Get professional-quality digital printing at Replica San Diego for all of your needs, from business cards to posters. We offer quality digital printing and copying for jobs both large and small. Call our San Diego printing shop today at (858) 457-9500 to learn more about our services.

How to Make an Impact with Your Business Card

Your business card is an all-important tool for making and fostering connections and growing your business. It is crucial to strike the right balance of information and design for your card to be effective. What is the right approach to creating a business card?

Watch this video for tips on business card design. Ensure your card has all of the pertinent information about what you do and how to contact you. Although you don’t want a card that is difficult to read, you also don’t want one that is too plain. If your card isn’t memorable, chances are that you won’t be, either.

Let Replica San Diego help you get the perfect business card to make an impact. Our digital printing and copying company offers same-day turnaround. Find out more by visiting our website or calling (858) 457-9500.

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