Replica Digital Print & Copy
Located on Miramar Road, we are the answer to all of your printing and copying needs in San Diego.
858.457.9500

Greeting Cards & Custom Calendars from Replica San Diego

Replica_Calendars--Greeting-Cards

As the holidays approach, this is the perfect time to order your custom greeting cards and calendars from Replica San Diego! Just send us your twelve favorite photos for the calendar and we will do the rest!

Give us a call at (858) 457-9500 for more information!


What is Digital Printing?

Magazine

Years ago, commercial printers used offset printing processes to create flyers, brochures, business cards, and posters. Offset printing involves expensive metal plates that are customized for each job and a series of four-color or eight-color inks running over the plates to create a finished product. This process is expensive and labor-intensive. Printing and sending a proof to a client could add days to a production schedule, especially if corrections were needed.

Today printers use digital processes, which save time and money and result in more accurate printing jobs. All the printer needs from a client is a high-resolution image created in a software program such as Illustrator or InDesign. Using this digital file, the printer can create a PDF proof for clients that will show the layout and colors for the final product. You can print as few as ten or as many as 1,000 copies of a flyer or brochure. If you or the printer retains a digital image on file, it is quick and easy to produce future print runs.

To learn more about digital printing capabilities, contact Replica San Diego at (858) 457-9500. We are a full service commercial printing company offering graphic design and printing services for businesses and individuals. Contact us today to place an order or get a quote on your next printing project.


What Information Belongs on Your Business Flyer?

Business flyers have limited space and viewers take only a few seconds to glance at your flyer.  This video shares tips for designing a flyer that will communicate your main message and grab people’s attention.  The most important tip is to focus on the main message. Be sure your flyer answers the “what,” “when,” and “where” for readers. Include enough white space to make the flyer design pop. Use artwork if you think it will draw attention to the flyer. Be aware that too many images or too much text can actually decrease the flyer’s visibility and legibility. Remember, you can always include a website URL or QR code to send viewers online for more details about your event or promotion.

For help setting-up and printing business flyers call Replica San Diego at (858) 457-9500. We have 16 years of experiencing assisting businesses and individuals with black and white and color printing. Visit our website to learn more about our commercial printing services.


Three Ways to Turn Your Business Card into a Marketing Tool

Replica San Diego

Business cards are a professional staple. You need them when you attend networking events and conferences, and when you hold meetings. Exchanging business cards remains an effective way to meet potential new customers and business partners. But did you realize that your business card is more than just a necessity? It is actually a powerful marketing tool. Here are three simple ways to turn your business card into a marketing tool through creative design and printing.

Put an “Offer” on the Back
Giving your card out is only the start to a new customer or business relationship. Entice the recipient to actually call you by including an offer on the back of your card. For example, a business-to-business service provider could say “Receive a Free Software Consultation” on the back of their cards. A restaurant or retailer serving consumers could include a discount code for 20 percent off the next order. This is an excellent way to promote new business when you hand out your cards.

Include Social Media Links
It is crucial for businesses to be present on social media networks such as Facebook, Twitter, and LinkedIn. Grow your presence on these sites and connect with new people by including links or usernames for your social media accounts on your business cards. You can include your personal accounts if you use them for professional networking, or you can print your organization’s social information on the cards. Including social links also lets recipients know your business is tech-savvy.

Make it Creative and Memorable
Stand out in a sea of sameness. Have fun with your business card design so that your cards will stand out and be memorable. This will increase the chances that a recipient remembers meeting with you and that he or she hangs on to your card. Try including a headshot on your card so people can associate a face with a name. Or you can make your entire business card into a sticker! Work with your commercial printer to come up with creative ways to print your cards.

Replica San Diego is a full service commercial printing agency with 16 years of experience in business printing. Contact us at  (858) 457-9500 for high quality business cards, flyers, brochures, and more in the San Diego area.


How to Design Effective Promotional Flyers

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Promotional flyers can help your business to reach new customers. Flyers are great for announcing events or sales and for publicizing job openings. But if you are not a graphic designer, how do you go about creating an effective flyer? Below are some key tips for professional flyer design:

Keep it Legible
If you try to squeeze a lot of tiny writing onto your flyer, you will not attract as many viewers. Choose a font and size that will eye-catching and easy for people to read as they walk by. Sans serif fonts, such as Helvetica, are typically easier to read than serif fonts like Times New Roman.

Use Color Strategically
Bold colors like red, blue, or green can highlight your business name, the date of an event, or your phone number. Color draws the eye, so use it strategically to show viewers the most important information. Don’t overdo the colors on your flyer as this will make it more difficult for viewers to interpret.

Embrace White Space
When a flyer is too busy it can just blend into the background noise of a crowded bulletin board. Limit the use of images and text on your flyer to only the most fundamental information. Include plenty of white space in your flyer design, so it is clear and intelligible.

Create a Call-to-Action
Tell people how to get in touch with your business. You can include a really large phone number or URL in the middle of the flyer. Many businesses are now using QR codes on flyers so that smartphone users can scan the code and jump right to a landing page online.  Simply create a QR code online, link it to the desired web address, and send the digital image file to your printer.

It is key to use a trusted commercial printer who will print your business flyers accurately and on time. When you’re ready to promote your business, contact San Diego’s color printing experts at Replica San Diego. Visit us online or give us a call at (858) 457-9500 to learn more about our commercial printing services.


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